WITH THE LAUNCH of our brand new biodegradable glitter – LIVING GLITTER – we at TINTYKIT wanted to explore just why it is us humans love sparkly things so much.

Humans have been fascinated by sparkly things for centuries. From the glimmer of gemstones to the twinkling of stars, we are drawn to objects that reflect light and catch our attention. 

This fascination is not just a matter of personal preference; it is deeply rooted in our biology and evolution.

Evolutionary Roots of Sparkle

One theory suggests that our attraction to sparkly things is an evolutionary adaptation. In the wild, shiny objects often indicate sources of water, which is essential for survival. Our ancestors who were more attuned to shiny objects may have been more likely to find water and survive.

Another theory suggests that our fascination with sparkle is linked to our innate love of play. Playful behavior is important for development and learning, and shiny objects can be particularly stimulating for young children.

Bioglitter: A Sparkle-Friendly Alternative

In recent years, there has been a growing awareness of the environmental impact of traditional glitter. Glitter is made of tiny plastic particles that can pollute waterways and harm wildlife. Bioglitter is a more eco-friendly alternative that is made from biodegradable materials.

Bioglitter is just as sparkly and festive as traditional glitter, but it is much better for the environment. When bioglitter breaks down, it does not release harmful microplastics into the environment.

Why We Love Sparkle

There are many reasons why we love sparkle. It can make us feel happy, excited, and glamorous. It can also add a touch of magic and whimsy to our lives.

Sparkle can be found in all aspects of our lives, from the clothes we wear to the decorations we use to celebrate special occasions. It is a reminder that there is still beauty and wonder in the world.

The Science of Sparkle

Our eyes are particularly sensitive to light and color. When we see something sparkly, our brains are flooded with dopamine, a neurotransmitter that makes us feel happy and excited.

Sparkle can also create an illusion of depth and movement. This is because the light reflecting off of sparkly objects is constantly changing. This can make sparkly objects appear to be more alive and exciting.

The Future of Sparkle

Sparkle is here to stay. It is a fundamental part of human experience. As we become more aware of the impact of our choices on the environment, we will continue to find new and innovative ways to incorporate sparkle into our lives without harming the planet.

So go ahead and embrace your love of sparkle! Wear your favorite sparkly dress, decorate your home with sparkly lights, and let your imagination run wild. The world is a better place with a little bit of sparkle in it.

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